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What is the puremusicgroup Philosophy?

We sell music systems that will appeal to the music lover, pure and simple. We aim for “maximum fidelity to the music” and our approach is very different to that of traditional Hi Fi Stores. They sell Hi Fi systems, we sell Pure Music Systems.

What is different about our systems?
We listen to live music, so we know what it sounds like. Live music is ALIVE! Have you ever gone to a concert and then played your Hi Fi system to find it sounds dull, uninteresting and really, very little like real music? You won’t find that with our systems.

The big difference is the dynamics which are essential to live music, and simply missing from regular Hi Fi systems.

The other big difference is coherence, the sound of whole instruments that are separate from each other in their own space, just like real musical performances.

It seems obvious, but music is not about the bass, mids and highs that traditionally people talk about. It is about the whole musical fabric. You will understand it when you hear it, and your body will tell you. You will want to move with the music. That is what distinguishes our systems from the others.

Our systems may look a little different to what you may be used to, but we have a distinctive way of doing things, and not a stack of bland plastic boxes.

How do we do it?
We like vinyl records and “digital done right” as well as loudspeakers that avoid unnecessary components in the signal path. After you have heard one of our systems you will not want to go back to the conventional way of doing things.

Efficient systems like ours get you more of the music, with a clearer window on the original performance. Dynamics are fast and real and the music flows rhythmically.

What is in a Pure Music Group System?

Loudspeakers: We like loudspeakers that are direct, fast and immediate and have carefully selected products that meet that requirement.

Amplifiers: We also like simple amplification systems with the minimum number of gain stages. This helps to preserve the musical signal with the least amount of degradation.

Source Components: The fact is, we all have CD’s, and they are a very convenient format. We can put together a system for you to play digital music that is very close to what the mastering engineers that create the music are listening to. We like to use a computer like the Apple Mac together with an external Digital to Audio Converter (DAC) like those from Weiss. This gives the best sound quality and maximum convenience. If you have invested in the SACD format we have the Playback Designs SACD player which is the best player we have heard to play SACD's.

Our analogue playback systems, turntable plus arm and cartridge, will outperform most digital sources. Our turntables together with Lyra, Soundsmith or ZYX phono cartridges are a whole new dimension in sound.

Even our most affordable turntables will make music most can only dream about, and our finest will astonish with their recreation of the original musical performance. This we can guarantee.

One of our customers eloquently summed up our philosophy thus:
My approach, in buying from you was to think about the type of sound I was after, the type of sound you preferred, and then it almost didn't matter which component I was after, I knew that it fitted into that philosophy. What you are really saying is "this is the type of sound we offer, these are the components at these prices that will help you get it".
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